Wholesale Baby Clothing: A Sourcing Guide for Stores and Importers

If you run a baby store, sell online or import children's clothing, wholesale baby clothing is the backbone of your range. Buying it well is less about finding the lowest unit cost and more about building a mix that sells through the season without leaving dead stock on your shelves.

This guide walks through what wholesale means in practice, which categories to start with, what to check on fabric and sizing, how to plan orders, and how to compare suppliers. For a broader overview, see our wholesale baby clothes buyer's guide.

Key facts

• Election Baby is a Turkish company selling baby and kids clothing wholesale (B2B) to stores, dealers and importers.
• Dealer prices are visible to approved dealers only and exclude VAT.
• Becoming a dealer takes a short online application; after approval, ordering and order tracking happen on the website.
• New-season products are announced to dealers first.
• Quantities are in pieces, and products come with a size breakdown. Details are on each product page.
• Delivery options, domestic and international, depend on the shipping methods available at checkout. Foreign buyers can also use their own forwarder or pick up from our stores.
• Our stores in Bursa (Yıldırım) and Laleli (Fatih / İstanbul) serve as pickup and showroom points.

What is wholesale baby clothing and who is it for?

Wholesale baby clothing means selling baby and children's garments in piece quantities to stores, dealers and importers rather than to individual shoppers. The point is a lower cost per piece and a steady flow of product to your shelves all season.

Wholesale vs. retail buying

Retail buying is one-off and priced for the end customer. Wholesale involves piece quantities, dealer pricing and an ongoing relationship with a supplier who can restock the lines that sell. You also get a say in how the order is balanced across categories and sizes.

Which buyer profile suits which products?

Baby stores usually need the full range, from newborn basics to gifting items. Children's clothing stores often lean toward sets and occasion wear. Gift-focused outlets and shops near maternity hospitals do well with coming-home sets. Online sellers and foreign importers tend to build around a tight core range that is easy to photograph, pack and reorder.

Baby clothing behaves differently from other apparel. Newborn products are judged on softness and hygiene, a lot of purchases are gifts, and babies outgrow sizes quickly, so size variety matters more than in most categories. You can browse everything in the full product catalog.

Which product groups should you start with?

For most stores, a solid start is a core of newborn basics (baby vests, bodysuits, rompers), coming-home sets and outfit sets. Seasonal and gifting groups such as muslins, blankets, bathrobes and dresses then round it out.

Newborn basics: vests, bodysuits and rompers

These sell all year and restock well, which makes them the safest place to put your first order. Start with bodysuits and vests and rompers and sleepsuits.

Coming-home sets: 6-piece and 7-piece

Coming-home sets are a gifting favourite and a natural fit for stores near maternity wards. The 6-piece and 7-piece sets differ in what they contain, and the contents vary by model, so read the product page before ordering. Both are available: 6-piece newborn coming-home sets and 7-piece newborn coming-home sets.

Sets, blankets, bathrobes and occasion wear

Top-and-bottom outfit sets tend to raise basket value because customers buy the whole look. Blankets and muslins and bathrobes and bath products are seasonal and gift-friendly. Dresses and occasion wear cover holidays, christenings, parties and birthdays.

Avoid piling the first order into one group. Spread it across categories and let sell-through tell you where to go deeper.

What to check on fabric, stitching and size breakdown

Fabric type, stitching comfort and the right size breakdown have the biggest effect on returns and customer satisfaction. The safest approach is to read the fabric and size information on the product page and, where possible, handle a sample before ordering.

Fabric choice

Knitted fabrics such as cotton jersey, single jersey, rib knit and interlock each feel and behave differently. For newborns, look for a soft structure that will not irritate skin. Check the fabric details on each product page rather than assuming from the category.

Stitching and snap buttons

Turn the garment inside out. Look for labels and seam ridges that could rub against skin, check how snap buttons are placed and how firmly they are attached, and see whether the opening makes nappy changes easy. Read the care label too, since shrinkage and shape retention after washing are a common source of complaints.

Reading the size breakdown against your sales

Quantities are counted in pieces and sizes are given in months. Check whether the size breakdown on the product page matches your customer profile. Stores with many gift buyers often find the smallest sizes turn over fastest, because newborn sizes are bought for presents and outgrown quickly.

We do not publish certificates or test reports here. If you need a specific document for your market, ask our team.

How do you plan a wholesale baby clothing order?

Build the order around your season calendar, shelf and storage capacity, and category balance. Seeing the new season early and treating the first order as a test lowers the risk of unsold stock.

Season calendar and new products

Newborn basics run all year, while muslins, blankets, bathrobes and dresses follow timing. New-season products are announced to dealers first, so keep an eye on the new season page once you have access.

First order and reorder logic

A sensible first order combines core products with a small number of new models, then reorders according to sell-through. Balance colours too: the split between neutral and gender-specific shades should follow your own sales data, not guesswork.

For minimum quantities and conditions, check the product page or ask the team; we do not quote numbers in general guides. Prices are visible to approved dealers only and exclude VAT. You can see all products and contact us with questions before you commit.

Buying from Election Baby: becoming a dealer and ordering

The process starts with a short online dealer application. Once approved, you see dealer prices, place orders on the website and follow them there.

Dealer application steps

1. Fill in the dealer application.
2. Wait for approval.
3. See dealer prices after approval.
4. Order online.
5. Track your order on the website.

Prices are not public because they are dealer prices, available only to approved dealers and quoted without VAT. Before applying, have your business details ready and know which product groups interest you.

Seeing products in our stores

If you prefer to handle the goods first, visit our Bursa store in Yıldırım or our Laleli store in Fatih, İstanbul. Both are showroom and pickup points; see all store details. Questions are welcome through the contact page.

Wholesale baby clothing for overseas buyers: shipping and delivery

For overseas importers, delivery depends on the shipping methods offered at checkout. You can also work with your own forwarder or collect the order from our stores. We do not promise specific carriers, transit times or countries, so confirm details with the team.

Working with your own forwarder

Many importers already have a trusted freight partner. If that is you, tell us before ordering so packaging and paperwork needs can be clarified. We do not give fixed figures for shipping cost or time.

Pickup from our stores

Collecting from Bursa or Laleli suits buyers who combine a sourcing trip with showroom viewing. See the stores page for locations.

On the import side, labelling, product safety and customs requirements differ by country. Confirm them with the official authorities of your own market before ordering. Foreign buyers go through the same dealer application as everyone else, and the contact page is the place to settle packing and document questions in advance.

Checklist for choosing a wholesale baby clothing supplier

A good supplier shows product information openly, keeps ordering and tracking clear, answers quickly and can be seen in person. Use this list to compare options.

• Fabric, size breakdown and piece quantities stated clearly on product pages
• Price and VAT status spelled out
• A working system for ordering and order tracking
• A store or showroom where you can see the goods
• Regular communication on new-season products
• Clear explanation of domestic and international delivery options
• Reachable contact channels and visible legal company details

To test these points, browse the product catalog, check the store locations and send a question through the contact page. How a supplier answers before you are a customer tells you a lot about afterwards.