Wholesale Baby and Kids Clothing: A Store Owner's Guide to Categories, Sizes and Ordering
election baby editorial teamPublished: 7 min read
In short
Buying wholesale baby and kids clothing well starts with balancing everyday basics against gift and seasonal groups, choosing cotton fabrics that suit sensitive skin, and planning the size breakdown in pieces. Wholesale prices are visible to approved members only, exclude VAT, and members order online after a short sign-up.
If you run a store or import children's clothing, wholesale baby and kids clothing is a range you build in layers: everyday basics, gift items and seasonal pieces, each with its own size logic. This guide walks through how to balance those layers, what to check on newborn products, how to plan sizes, and how ordering and delivery work with us.
We are a Turkish company selling to stores, dealers and importers through our own website. Everything below is meant to help you decide before you place a first order, and you can see the details of each product on its product page.
Key facts
- Wholesale prices are visible to approved members only and exclude VAT.
- Sign-up is a short online form. After approval, members see wholesale prices, order online and follow their orders.
- New-season products are announced to members first.
- Cotton is the fibre listed across the catalog.
- Groups: 6-piece and 7-piece coming-home sets, coming-home sets, bodysuits and vests, rompers, sets, dresses and occasion wear, blankets and muslins, bathrobes and bath, vests and cardigans.
- Quantities are planned in pieces and sizes as a size breakdown; the product page is the reference.
- Our stores are in Bursa (Yıldırım) and Laleli (Fatih / İstanbul), and goods can be picked up there.
- Delivery options depend on the shipping methods offered at checkout. Foreign buyers can also use their own forwarder.
How do you balance categories when buying wholesale baby and kids clothing?
Loading a shelf with one group is the riskiest way to start. A safer mix pairs year-round basics with gift and seasonal lines, then adjusts the ratio as your sales data comes in.
Year-round basics
Bodysuits, vests, rompers and sets are repeat purchases. Parents run out of them, outgrow them and buy again, so stock risk is low. Browse our bodysuits and vests, rompers and sleepsuits and sets as the foundation of the range.
Gift and seasonal lines
Coming-home sets, dresses and occasion wear, blankets and muslins are bought as presents or for specific moments. They lift basket value but move in waves. Bathrobes and vests or cardigans complete the picture for colder months and bath sections.
Planning baby and kids sizes together
Sets, dresses, pyjama-type items, bottoms and accessories can come in both baby and kids sizes, while coming-home sets, bodysuits and muslins are baby-focused. Plan the two size families as separate budgets so a strong baby range does not crowd out older customers. For a deeper look at sourcing, see our sourcing guide for stores and importers.
A reasonable approach for a new store is a modest first order across all three layers, then widening whichever one sells fastest. The full product catalog shows what each group contains.
What should you check on coming-home sets and newborn products?
Start with how soft the fabric feels and how snaps and seams are finished, then look at what the set contains and whether the sizes fit. Newborn items are mostly bought as gifts, so quality complaints travel quickly.
6-piece and 7-piece coming-home sets
The two formats differ in how many items are included. Contents vary by model, so read the product page rather than assuming. Start from the 6-piece newborn coming-home sets and the 7-piece newborn coming-home sets, or the wider coming-home sets category.
These sets also display well in gift packaging, which is a selling point for stores near maternity hospitals or with a gift focus.
Bodysuits and vests in the newborn section
A wrap-style baby vest and a bodysuit do different jobs: the vest suits the first weeks, the bodysuit carries on as the baby grows. Our bodysuits and newborn section guide explains how to lay out the shelf.
Fabric and snap checklist
- Cotton jersey, single jersey, rib knit and interlock feel and behave differently; match the knit to the garment.
- Check snap placement, so changing is easy and nothing presses on the skin.
- Look at labels and seam finish inside the garment.
- Match fabric weight to the season in which most of your customers' babies are born.
- Ask for a sample if colour or wash behaviour matters to you.
Why do fabric and size breakdown decide a wholesale order?
The same model ordered with the wrong size breakdown leaves you with unsold sizes on one side and gaps on the other. Skin-friendly cotton fabrics, meanwhile, shape returns and customer satisfaction.
Reading months and years together
Baby sizes are read in months and kids sizes in years. Always check the size chart on the product page, as cuts vary between models. Parents of growing babies often buy one size up, so middle sizes tend to move fastest, but your own sales history and region should drive the split.
Plan quantities in pieces per model and spread them across sizes as a size breakdown. We do not publish fixed numbers here; the product page shows the details, and our team can help through the contact page when you are unsure.
A short look at fabric types
| Fabric | Typical use |
|---|---|
| Cotton jersey | Everyday tops, sets, bodysuits |
| Single jersey | Light, smooth garments |
| Rib knit | Stretch fit at cuffs, necklines, fitted pieces |
| Interlock | Denser, softer feel for newborn items |
| Ribbed knit (kashkorse) | Cuffs, collars and waistbands |
For wider buying advice, our buyer's guide to wholesale baby clothes covers selection in more depth.
Sets, dresses, bathrobes, blankets and vests: which group for which store?
Sets and dresses reach a broad customer base up to kids ages, while blankets, muslins, bathrobes and vests are complementary lines that strengthen gifting and seasonal sales.
| Group | Sales character | Sizes | What to check | Category |
|---|---|---|---|---|
| Sets | Everyday, outfit-based | Baby and kids | Piece count, size chart | Sets |
| Dresses and occasion wear | Peaks around holidays and events | Baby and kids | Lining, fastening, timing | Dresses |
| Blankets and muslins | Gifts, year-round | Per product | Fabric, dimensions, pattern | Blankets & Muslins |
| Bathrobes and bath | Gift and home use | Per product | Hood, fabric, size | Bathrobes |
| Vests and cardigans | Layering, cooler months | Baby and kids | Weight, fastening | Vests & Cardigans |
Sets and dresses
Sets sell on the outfit idea, which helps basket value. Dresses concentrate demand around holidays, weddings and parties, so plan early. Our guides on baby and kids sets and dresses and party wear go through the details.
Blankets, muslins and bathrobes
For blankets, fabric, size and pattern are the choices that matter; see the guides on muslin blankets and knit, plush and welsoft winter blankets. Hooded bathrobes can anchor a small bath section, covered in our kids bathrobe guide.
Vests and cardigans
These are the layering pieces for the in-between and colder seasons. They are easy add-ons at the till and available in baby and kids sizes.
Importers should also think about market taste. Colour and pattern preferences differ by country, so choose with your own customers in mind.
How do you place a wholesale order: membership, prices and new season
You sign up with a short online form; once approved you see wholesale prices, order online and track your orders. Prices exclude VAT and are shown to approved members only.
Membership and approval
- Fill in the form on the sign-up page.
- Wait for approval.
- Log in, browse the catalog and order online.
We do not quote prices in articles or publicly, so the quickest way to see them is to become a member.
New-season products
New-season products are announced to members first. Once you are in, the new season page shows current models. If you have questions before ordering, write to us via the contact page. Ready to start? Sign up today and see the wholesale range in full.
Delivery and pickup: options for buyers in Türkiye and abroad
Delivery depends on the shipping methods offered at checkout. Foreign buyers can use their own forwarder or collect from our Bursa or Laleli store.
Delivery within Türkiye
Shipping methods appear at the payment step. We do not promise a specific carrier, price or delivery time in advance, so check the options shown when you order.
Foreign buyers and importers
Importers can work with their own forwarder or pick up in person. We cannot guarantee service to every country, so tell our team where you are shipping to. Customs and document requirements follow the rules of your own country, and it is wise to check them before ordering.
Picking up at a store
Both stores let you see and choose products in person: Bursa (Yıldırım) and Laleli (Fatih / İstanbul). Laleli is convenient if you are already buying in Istanbul; read our Laleli buying guide or the Istanbul guide to plan the trip. All locations are listed on the stores page, and the contact page is the place to ask before visiting.
Frequently asked questions
How can I see wholesale baby and kids clothing prices?
Wholesale prices are not public. You sign up with a short online form, and once approved you see the prices. They exclude VAT. We do not publish price estimates or fixed lists on the site.
How are quantities set in a wholesale order?
Quantities are planned in pieces, and sizes are handled as a size breakdown. The product page shows the details per model. If you are unsure, our team can help through the contact page.
Which groups come in both baby and kids sizes?
Sets, dresses and occasion wear, and vests and cardigans can come in kids sizes as well as baby sizes. Coming-home sets, bodysuits and vests, and muslins are newborn and baby focused. Check each product page for sizes.
Can I buy wholesale from abroad?
Yes. Options include the shipping methods shown at checkout, using your own forwarder, or picking up at our Bursa or Laleli store. We cannot guarantee that every country is served, so write to our team about your destination.
What fabric are the products made of?
Cotton is the fibre listed in the catalog. Knit types such as cotton jersey, single jersey, rib knit and interlock vary by product, and fabric details are on each product page.
How do I hear about new-season products?
New-season products are announced to members first. After signing up you can also browse current models on the new season page.


